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COUNTING THE HOLES Pt. 1: Why Your Standards May Not Be As Good As You Think

Small companies founded on engineering or technology can face problems when communicating their ideas and concepts to an international audience who may approach problem-solving from a different perspective. The following is a condensed true story.  Taking a cue from Hollywood, names have been omitted, details changed and disguised, and the … Continue reading

Welcome to International Perspective.org

InternationalPerspective.org is “a site for insight” from an international business perspective. After over a quarter-century in international business in the medical industry, I have learned that besides a good product and good general business skills, the real key to success in the international marketplace is an understanding of the language, … Continue reading