There are some important lessons to be learned from “counting holes” (see the previous post, Counting the Holes, Part One). First, Japanese (and many other high-tech oriented countries’) customers pay very strict attention to quality. These local quality standards and expectations may be higher or broader – or both – from … Continue reading
Small companies founded on engineering or technology can face problems when communicating their ideas and concepts to an international audience who may approach problem-solving from a different perspective. The following is a condensed true story. Taking a cue from Hollywood, names have been omitted, details changed and disguised, and the … Continue reading
InternationalPerspective.org is “a site for insight” from an international business perspective. After over a quarter-century in international business in the medical industry, I have learned that besides a good product and good general business skills, the real key to success in the international marketplace is an understanding of the language, … Continue reading
