There are some important lessons to be learned from “counting holes” (see the previous post, Counting the Holes, Part One). First, Japanese (and many other high-tech oriented countries’) customers pay very strict attention to quality. These local quality standards and expectations may be higher or broader – or both – from … Continue reading
Small companies founded on engineering or technology can face problems when communicating their ideas and concepts to an international audience who may approach problem-solving from a different perspective. The following is a condensed true story. Taking a cue from Hollywood, names have been omitted, details changed and disguised, and the … Continue reading
One situation you may encounter during international business meetings is unfamiliar “silence.” Here are a couple of typical instances where silence – and the use of silence – can be confusing or disadvantageous if you are unprepared for it. A common misstep many Americans make in international meetings is assuming the best … Continue reading
Forrest Gump’s communication style was simple and direct, with nearly universal references to which everybody could relate: mother, food, friendship, and of course, those famous boxes of chocolates. Communication with your international audience should be in a similar fashion to Forrest’s. Oral comprehension is heavily dependent on the speaker’s international … Continue reading
Forrest Gump or The Wolf of Wall Street? Which one would you pick for your international sales and marketing team? Over the years, Hollywood has provided us with some interesting models that could be used in developing successful training techniques for use overseas in non-English speaking countries. In the hit … Continue reading
