COUNTING THE HOLES Pt. 2: Important Lessons

There are some important lessons to be learned from “counting holes” (see the previous post, Counting the Holes, Part One). First, Japanese (and many other high-tech oriented countries’) customers pay very strict attention to quality. These local quality standards and expectations may be higher or broader – or both – from … Continue reading

COUNTING THE HOLES Pt. 1: Why Your Standards May Not Be As Good As You Think

Small companies founded on engineering or technology can face problems when communicating their ideas and concepts to an international audience who may approach problem-solving from a different perspective. The following is a condensed true story.  Taking a cue from Hollywood, names have been omitted, details changed and disguised, and the … Continue reading

SPEAK LIKE FORREST GUMP: Communicate With Your International Audience

Forrest Gump’s communication style was simple and direct, with nearly universal references to which everybody could relate: mother, food, friendship, and of course, those famous boxes of chocolates.  Communication with your international audience should be in a similar fashion to Forrest’s. Oral comprehension is heavily dependent on the speaker’s international … Continue reading

SPEAK LIKE FORREST GUMP: Captivate Your International Audience

Forrest Gump or The Wolf of Wall Street?   Which one would you pick for your international sales and marketing team? Over the years, Hollywood has provided us with some interesting models that could be used in developing successful training techniques for use overseas in non-English speaking countries.  In the hit … Continue reading

Welcome to International Perspective.org

InternationalPerspective.org is “a site for insight” from an international business perspective. After over a quarter-century in international business in the medical industry, I have learned that besides a good product and good general business skills, the real key to success in the international marketplace is an understanding of the language, … Continue reading

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